Sometimes you can forget why you started your business. You can get so caught up in the 'busyness' of everything, keeping clients happy, not missing anything, trying to be the absolute best mini pr agency in town and you forget why you started it all in the first place!
And then something happens that reminds you exactly why it was you thought going out on your own would be a great thing to do.
Contacting the media with potential stories is not an easy thing to do. Anyone who thinks it is, should have a go themselves. Editors, journalists and bloggers are busy professional people who don't appreciate being contacted with no-news story pitches. When you work for other people, you can often end up having to pitch what someone else thought was a good story - despite your own misgivings. This is not fun. Nor is it likely to be successful.
The most wonderful thing about starting NestPR was that it enabled Louise, Adam and myself to only take on projects that we were excited and passionate about. To be able to make our own decisions about what we'd like to work on and who we'd like to work with.
And so today, I found myself having yet another enjoyable conversation with a journalist who was just as excited about our client's story as we are! What a difference it makes to actually look forward to spreading the word about in this case, talented designers and the beautiful items they create.
The most wonderful thing about starting NestPR was that it enabled Louise, Adam and myself to only take on projects that we were excited and passionate about. To be able to make our own decisions about what we'd like to work on and who we'd like to work with.
And so today, I found myself having yet another enjoyable conversation with a journalist who was just as excited about our client's story as we are! What a difference it makes to actually look forward to spreading the word about in this case, talented designers and the beautiful items they create.
We've been spoilt lately - working with fantastic Melbourne creatives like Adam Stewart, furniture designer extrordinaire, Emily Wright from nancybird and Uncle Ned, Nicola Stairmand of FatBirdFarm and Creswick Woollen Mills who make the most gorgeously decadent throws and blankets in Melbourne!
Each one has a great story to tell and the best thing for us is that spreading the word has never been more enjoyable or fun. And THAT'S why NestPR began.
Each one has a great story to tell and the best thing for us is that spreading the word has never been more enjoyable or fun. And THAT'S why NestPR began.
So that's all From The Nest for today...have a great weekend.
Stefani
that's really great, stef! x
ReplyDelete